Demain est.1953

Turned around a suit in double quick time. First class service from Johnathan. Would 100% recommend without hesitation. If you're looking for well made, quality gentleman's clothing - this is the place to go. Unrivalled customer service and product knowledge. A local gem.
Dec 25th, 2021

Hi Jonathan, recently visited your store and on both occasions you took the time to explain everything from what constitutes a high quality suit, shirt, materials and about the fashion marketplace more broadly - including historical context! I just wanted to say, thank you. No one has ever taken the time to do this for me, not least because there arent many people I know with your extensive experience in the field. Anyway, a quick note to say thank you for your kindness. Best wishes, Nick
Sep 5th, 2022

I went to visit Jonathon when looking for a prom suit a few weeks ago at the last minute, I was completely lost and wasnt really sure what I was looking for. Jonathon took the time to determine what suit would best fit my taste and arranged for his taylor sort it out within a few days so it was reaedy for my prom, the suit was of a high quality and fitted me perfectly, this is definitely the place to go in Reading if you are looking for a proper Italian suit, thanks again.
Jul 23rd, 2022

I do not pretend to be a suit expert, but when shopping for clothes, I am often disappointed in the quality and service. Not here! The owner keeps a well sourced collection of beautiful suits, to back it up he has 3 generations of knowledge and a long career of experience. Its fair to say he has legitimate expertise, an interesting and cultured chap too. He made the time to share his insight into the craft and style of the various garments and organically helped me find the perfect suit, even though I didnt quite know what I wanted if Im honest. Alterations were made within 2 weeks at a fair price. The prices here are good value considering the quality of the clothes alone, when you consider the service on offer it makes the deal that much sweeter. I ended up spending more than I originally wanted on my suit, but I dont regret a penny, as I have now got more suit that I thought was possible, and it will give me joy for years to come. The term buy cheap buy twice comes to mind. Even if you havent considered buying at this level in the market, have a look, theres usually some deals to be had. If you appreciate the idea of dealing with a small independent business, one to one, this is a chance to do so, a chance that is sadly becoming rarer in all industries. It was a pleasure. Id recommend Demain to anyone who needs a suit for an occasion, and if I could afford to Id probably get one for every day of the week too! Many thanks.
May 31st, 2022

Had a last minute request for Jonathan! He was happy to help and managed to get what I needed turned around with tailoring adjustments in 24 hours. First class products and first class service - will definitely be going back and has opened my eyes to the difference in quality compared to high street suit specialists
May 16th, 2022