Studio Brand Up

As a professional membership association, RQA is a complex business where exclusive membership components elaborately intertwine with the commercial elements that are offered to a much wider audience. Post-pandemic, we realised that the operating model traditionally adopted by associations was no longer effective. It wasnt a shock; the model has been gradually changing for many years the pandemic simply accelerated the erosion. It was immediately clear that we needed to get back to basics; we could no longer see the wood for the trees! But where to start? As a successful not-for-profit, we doubted that we would find the necessary support we needed someone who understood our business it wasnt going to be easy! Studio BrandUp, with their logical stepwise approach, hit the ground running, seamlessly bonding with the RQA Taskforce and leading us on a branding journey. Within days, BrandUp gathered information by probing our structure, products and services, pricing, and industry. The initial meeting was slightly perplexing but extremely thought-provoking; wed never thought along such lines before. The workshops that followed were challenging why didnt we know about our business and industry? RQA is a market leader, yet the workshops unearthed demanding questions on issues we wouldnt have considered previously. As a result, within weeks, we could see our portfolio from a different perspective which allowed us to rethink our approach to customers and members. For years, weve been pondering the purpose of RQA and how the purpose brings value to members and customers. We thought we knew the answers but had difficulty articulating them. In reality, we just didnt know! But, thanks to BrandUp, we have expressed the value of what we do; not only that, weve assessed the impact of our portfolio on the different grades of membership, including the value to non-members. Were now in a much better position than we were a few weeks ago the journey isnt over, but we know were on the right path and heading in the right direction. BrandUp Franzi and Angie are amazing; working with them is an absolute pleasure, especially when they bring Haribo gummies to the workshops. Tangfastic!
Jul 7th, 2022

We must say, it has been a great experience working with Angie and Franzi from Studio Brand Up. Its been quite an immersive journey as we take the MacKenzie King brand to the next level. Every step has been carefully designed. We were guided in taking a reflective look at what we represent and the values that make us who we are so that we could introduce the right character, tone and language into our new branding. Were still the same MacKenzie King, just with a refreshed identity that instantly makes the connection that we want it to. Angie and Franzi absolutely know their craft. They also care deeply about making sure that what they create perfectly aligns with our vision. We couldnt be more delighted with the results. Thank you.
Jun 16th, 2022

I consider myself to be exceptionally lucky to work with Suffolk-based Studio Brand Up on various projects. As a copywriter with a strong background in writing for web, I understand the value in working with likeminded professionals who value and apply best practice when it comes to branding, design and development. Studio Brand Up takes its clients on a journey - one that really pushes the envelope. What's more, they design and build with accessibility in mind. They consider every little detail.
Apr 29th, 2022

Studio Brand Up refreshed our company brand and designed a new website and we are delighted with the results. Their approach is methodical and considered and I felt very much part of the process. I would not hesitate to recommend them and look forward to working with them over the long term.
Mar 27th, 2022

Positive: Professionalism, Quality
Feb 22nd, 2022