Welcome to the soft-launch website of Proper Undrwr: underwear that truly supports a new generation of bra wearers. (Shopify website coming soon...)

I've had a couple of virtual fittings with Lucy, she's incredible assessing your size! I used to wear 40B which is what I got fitted in a high street store a year or so ago. With Lucy's help I'm finally wearing the bras that provide the most support and comfort, turns out I'm a 34E! She provided a very personal service offering a wide range of bras. I warmly recommend her services.
Dec 12th, 2021

I always struggled to find the perfect bra for my daughter and she was never comfortable to have anyone to do an actual bra fitting for her and then we found Lucy!! The high level of service and communication provided from the very beginning is second to non. Lucy found the perfect bra and I have never seen my daughter so happy, comfortable and confident. With Her warm personality and passion for helping, my daughter actually felt comfortable to have Lucy do her first bra fitting. Highly recommend!! Thank you Lucy x
Dec 4th, 2021

Had a virtual appointment today with Lucy. What a fabulous lady and made me feel totally at ease. Struggled for so many years with awful bra fittings at big chain stores. Very knowledgeable including for my ten year old. Highly recommend
Sep 24th, 2021

Lucy did a mother and daughter bra fitting over Zoom. She created a very protected space so neither of us felt uncomfortable with it. She was friendly and very knowledgable and helped us to understand what a good fit should look like and the best bras for us. Would definitely recommend Lucys services.
Sep 22nd, 2021

I'm not a teen, but had a great virtual fitting and learnt a lot about how to actually wear my bra comfortably. Thanks for all the help and recommendations about sizing.
Jul 22nd, 2021