Aviatrix Market Research Consultants

With the business turning 20, we brought Aviatrix on board to make sure that Mooncup customers & their needs today were firmly at the heart of our planning for the years ahead. Selection processes and then in depth interviews were skilfully handled, putting participants at ease to explore periods and pretty intimate insights: a real testament to Helens experience and skill. Aviatrix analysis & use of Cultural Dynamics to help frame the insight, to serve up actionable gold from the work has been invaluable, too. Expert, agile, offering a real fresh take on our work.
Jan 16th, 2022

We have worked with Helen for the past 18 months where she has helped us with our marketing strategy and direction. Helen is a very good thinker who sees things "outside the box", which in turn has had a real impact on how we think and the actions we need to take to continually improve. Helen worked really closely with our management team and got under the skin of our business which allowed her to recommend quality tailored solutions.
Feb 2nd, 2021

I really enjoyed working with Helen and her team last year on a big research project which included both qualitative and quantitative stages. This was quite a complex project which involved both internal and external respondents and several senior stakeholders and it was handled very efficiently. She really took the time to understand the business issues and to listen to my perspective on what I felt needed to happen to take the business to more successful place and she used innovative and creative research solutions to get the best results. Her great sense of humour and down to earth approach really helped to get through various challenges and I felt like I was working with a close team member rather than an external agency. I would highly recommend her and her team and hope to work with her again in the future
Dec 29th, 2021

From our first meeting, Aviatrix challenged our assumptions and helped us to focus on what we needed from the research. I will readily admit I was completely wrong about who our customer was. The Aviatrix team were professional, engaging, and personable and I would recommend them to anyone that wants to understand their customers better. Watching the videos of our target customers was like sitting in their living room seeing and hearing their thought processes we learnt so much about how customers behave and what they expect at every stage in the journey. This solid knowledge is embedded in us all which is extremely useful in our existing business. We can make confident decisions without the level of uncertainty typical in a new business. We have de-risked the investment and increased the potential for a return by knowing exactly how to create higher levels of awareness and increase the conversion to buy. The experience has been brilliant, and the project has been great value. We will be working with Helen and her team as we move forward with the project." Eric Prescott, CEO
Aug 2nd, 2021

Positive: Professionalism, Quality, Value
Oct 9th, 2020