Sandler Training by Roy Johnson and Matthew Dashper-Hughes

Roy Johnson introduced me to Sandler earlier this year, and after taking their Foundations training I began integrating the Sandler system and principles into my daily business practices. The result has been quite simply a transformation in my productivity. As a Solar design and installation business, our previous approach was to provide unlimited free expertise and advice, send out quotes to everyone and anyone, and follow up on those quotes, only to find later that people who enquired with us either wouldnt take our calls, or had ordered poorer solutions elsewhere, or were still thinking about it 6 weeks, 6 months, or 6 years later. Yes, some people would order from us, but we also wasted vast amounts of time building up a huge quotation pipeline of almost entirely uncloseable business. The Sandler system encourages you to seek the truth, not the sale. It trains you to identify quickly when an enquirer doesnt have a problem painful enough to be worth solving, or doesnt have the budget to do so, or wont be able to give you a decision. By finding out early who isnt ready, willing, or able to place an order with you, you can make sure your prospects dont waste time going down any blind alleys, and make sure your time doesnt get wasted going with them. The breakthrough for me was when I learned to make appointments the Sandler way. This has transformed my productivity and, combined with the other Sandler principles, has doubled my turnover. Today, we make fewer appointments, but the conversion rate from appointments to orders is now over 80%. Anyone who brings new customers into their business owes it to themselves to look at the Sandler method and use it to save time and transform their productivity. I can highly recommend Roy and his colleague Matthew of Sandler for their outstanding training and coaching services.
Aug 5th, 2022

As a business committed to delivering transformational products to clients, at STS-UK we really value it when we are on the receiving end of something that really enhances our way of working. Have you ever met someone who is frustratingly good at everything they do? Matthew Dashper-Hughes is one of those people. Believe it or not, I don't think it's a fluke. After completing his intro to Sandler sales training, it became evident that training was much more than just a job to Matthew, but a way of life. If you're looking for a 'hack' or get rich quick scheme, then you should look elsewhere. But if you want a framework to succeed with sales and management, and even extend that success into your daily life, then I implore you to start a conversation with him.
Apr 19th, 2022

I've been working with Matthew on his Sandler Mastery course for the last 3 months, and if I said those 3 months had been life-changing, you probably wouldn't believe me, but that would definitely be a mistake!! Matthew has exceeded beyond my wildest expectations and helped me get off to the best start on my journey to Self-Employment that I could possibly imagine. The Sandler Sales model and content are second to none, they're world-renowned, but the extra value that Matthew brings to the table is immeasurable! His life and business experience are exceptional, I find it highly engaging how he weaves his experiences into the training material to make for a much more memorable learning experience. His wit is second to none, every training session, every conversation is littered with humorous, relevant, and timely anecdotes that only ever enhance the subject that he's teaching us. All in all, he's just a lovely human being, with a big heart, on a mission to help & support business owners, like myself. If you're reading this because you're thinking about engaging with Matthew to support you, then bite the bullet and do it, I promise you, you won't regret it. I have no doubt that you'll grow as a result of one conversation with Matthew, let alone if you choose to embark on a full training programme with him. If you've made it this far...I'm more than happy to be contacted directly to further clarify my overwhelming support of Matthew :)
Mar 11th, 2022

Roy is amazing to work with, High quality coaching that really helped me refine and clarify my problems and equipped me to solve them! Could not recommend more
Mar 3rd, 2022

Back in 2019, I was lucky to be invited to join a cohort of like-minded, local business owners to participate in Sandler Foundations training. Having started my business in 2018, and having never had any form of sales training due to the nature of my profession and expertise, I was grateful for meeting Roy Johnson (and MDH, of course) who wanted to support me through my business journey by imparting their sales and leadership expertise on me to help me become a successful business person as well as HR expert. I use Sandler Foundations in my working life to help me shape business decisions and ensure I am continually evolving my sales pipeline for the good of my business profitability. Without Sandler Foundations, I believe I wouldnt be as far ahead with my business as I am now. And even though I have completed Sandler Foundations, Roy has not stopped supporting me and being available at the end of the phone over the last 18 months or so. I am grateful for knowing a local sales and leadership trainer who continues to be kind enough and willing enough to make sure I can do great things as a HR consultant in Staffordshire. Thank you Roy (and MDH ;D )
Jan 25th, 2022